Internet Marketing & Online Advertising Consultants
Online Yellow Pages Business Listings
Online Yellow Pages are, quite simply, online phone book directories. Also referred to as Internet Yellow Pages (IYP) they are typically category driven and return listings only when the search contains a "what" and "where". Because these sites are focused on providing local information, independent research shows that users are more qualified and ready to buy. Just like the print phone books, business listings provided are in your local area.
Why Include Online / Internet Yellow Pages (IYP) in Your Marketing Strategy?
That said, the only way to guarantee top position on the Internet Yellow Page sites are through paid inclusion or buying an ad. Each site varies in the products and position offered. Click here to download a free IYP 101 booklet with a visual of each site's product offerings, market areas you can purchase, how the listings are organized and what type of contract terms are available.
How Do People Find Online Yellow Page Sites? Many consumers have them bookmarked or set as a favorite. Or, as a test, go to Google and enter a search term with your city, state. Most of the time, Google and Yahoo show major internet yellow pages sites on the first page of results. Depending on what region you are in is which site shows most often. For example, in Florida where BellSouth (now AT&T) is the primary utility telephone company Yellowpages.com has the highest market share. But in Washington State where Dex (Qwest) publishes the phone books DexKnows.com has a significant market share. See below for each site's national market share and most recent traffic report.
Why Include Online / Internet Yellow Pages (IYP) in Your Marketing Strategy?
- Conversion Rate
- Target consumers during the buying stage
- Localized Results
- Organic Benefits - The publishers have built their sites to be crawled by search engine spiders so that they are often indexed organically on Google, Yahoo, MSN, Ask, AOL and other sites
- Partnerships - As an example, data you find on Yahoo Yellow Pages is fed directly from Yellowpages.com. So when you place an ad on Yellowpages.com, you are also are receiving benefits and traffic from their partner sites. As you can see from the chart to the right, Yellowpages.com has nearly a 40% market share nationally because of their partnerships with Yahoo. Same thing with Superpages.com - they are the data feed for sites like Switchboard.com.
- Mobile Marketing Benefits - Many sites are now formatting their information for mobile use. As mobile search grows, the online directories may become even more important.
Major Interactive Yellow Page Players (regional market share information available by request)
- Yellowpages.com (owned by AT&T, previously BellSouth Real Yellow Pages and SBC)
- Superpages.com (owned by Idearc Media, previously Verizon)
- CitySearch.com and InsiderPages.com
- Yellowbook.com
- DexKnows.com
That said, the only way to guarantee top position on the Internet Yellow Page sites are through paid inclusion or buying an ad. Each site varies in the products and position offered. Click here to download a free IYP 101 booklet with a visual of each site's product offerings, market areas you can purchase, how the listings are organized and what type of contract terms are available.
How Do People Find Online Yellow Page Sites? Many consumers have them bookmarked or set as a favorite. Or, as a test, go to Google and enter a search term with your city, state. Most of the time, Google and Yahoo show major internet yellow pages sites on the first page of results. Depending on what region you are in is which site shows most often. For example, in Florida where BellSouth (now AT&T) is the primary utility telephone company Yellowpages.com has the highest market share. But in Washington State where Dex (Qwest) publishes the phone books DexKnows.com has a significant market share. See below for each site's national market share and most recent traffic report.
ONLINE INTERNET YELLOW PAGES MARKET SHARE
comScore 4th Quarter 2007
ONLINE INTERNET YELLOW PAGES TRAFFIC REPORT
Unique Visitors (MM) December 2007
Source: comScore Media Metrics
YELLOWPAGES.COM EXTENDED DISTRIBUTION PARTNERS
updated 7.24.09
YELLOWPAGES.COM LOCAL AND MOBILE SEARCH PARTNERS
updated 7.24.09
SUPERPAGES.COM DISTRIBUTION PARTNERS
