The Simple Definition: Paying for placement of your website on the search engines when consumers search for keywords or sites relevant to your business. Visibility, Findability, Relevancy.
Wikipedia's Definition: Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The New York Times defines SEM as 'the practice of buying paid search listings'
We promote your company's website, products and/or services using pay-for-performance advertising through Google AdWords, Yahoo Search Marketing, Microsoft Ad Center (Bing, MSN or Live Search) and their partners. Our paid search campaigns appear in the sponsored links next to organic search results. In addition to marketing online using the search network, we drive additional traffic to your website and increase brand awareness by using the content network (banners, skyscrapers and other visual ads on industry related websites and blogs).
Why Pay per Click (PPC) Search Engine Marketing?
- Flexible: Do you have seasonal offers or budgets? We can work with you to get the most out of your advertising dollars.
- Highly Targeted: We can target your local market, an entire metro, states or even countries depending on your needs. We can target based upon demographics, industry specific vertical sites or just the specific products or services that have the highest profit margin for your company. The beauty (and sometimes downfall) of online advertising is the volume of information available to tailor your advertising.
- Pay for Performance Only: Pay only when someone finds your ad relevant to their need and responds to the ad.
- Immediate, Measurable Results: In many cases, these programs can be live within a week - driving nearly instant traffic to your site. We can tell you where the consumer came from, what they searched, what day(s) and time of day delivers the most traffic, what geographic areas produce the most leads and more. There are endless amounts of data to measure the results.
- Competitive Rates: Pay for Performance programs are typically less expensive than traditional forms of advertising.
- Minimal Commitment: Our programs require only a 3 month commitment. So try it out. Call today to find out how to get started.
- We Work With All Budgets: Do you have a small or medium size business and can't afford the "big guys"? Need to see the value of online advertising before committing more of your budget to yor internet strategy? We will work with you. Give us a call now for more information and a customized, strategic marketing plan that fits your budget.
SEM pay-per-click is unique and can be a profitable source of quality leads. But it takes specialized knowledge, expertise and experience to use this advertising medium properly.
Let's do a simple test to find out if consumers searching for your products and/or services can find your company online. Go to any search engine and enter a keyword(s) related to your business (but not your business name). If you are a brick and mortar company, use a city or zip code in the search (also called a geo-identifier). Or if you are a virtual company use a more generic search. Does your company or website appear anywhere on the first page? How about the first few pages? If not, we can help you get the placement you desire.
Many of our clients have tried to setup and manage their own search engine marketing campaigns quickly to realize they do not have the time, expertise or desire to learn a completely new industry. They find out it is much more involved than expected - whether due to the lack of results or the sheer amount of time needed to manage it properly and interpret the advertising performance. Just as you are the expert in your business, Light Marketing Inc. is the expert at setting up and maintaining quality, pay for performance internet search engine marketing programs directly with tier 1 search engines like Google, Yahoo and their partners.
A Few Things To Think About When Hiring a Pay For Click Vendor
- Who will be managing the bidding of my campaign (computer software or human being)?
- What reports are reviewed to make changes?
- What is their strategy to insure proper performance and that the correct target customer is being reached without wasting clicks and money?
- What distribution is included? Are they using the search network, content network or both?
- What are they targeting - Branding, calls, web actions or leads?
- What type of reporting is provided?
- How often do you communicate regarding the results of my online advertising program?
In One Word...Quality
- We take the time to build the campaigns properly from the beginning including tightly formed multiple ad groups, a/b ad text testing, dynamic keyword insertion, market areas scoped and targeted, keyword match types for each site, using long-tailed keyword combinations and more.
- We keep a strict schedule to run specific reports, analyze that data then use it to implement campaign changes for lower cost and higher return.
- We regularly communicate regarding the pay per click performance.
- We will educate you on how the search engine marketing programs work and give you as many details as you desire to know. There is no "black box" with our services. Our policy is that the more we educate you on how we work, the more you understand the value of our service.
For Answers To The Below Commonly Asked Questions, Refer to our Frequently Asked Question's FAQ Page or Click Here.
- How does the search engine know to show my ad?
- How does my budget affect the performance?
- When is the charge incurred?
- What is an impression?
- What is click through rate?
- What is average position?
- What is the difference between content and search?
- What variations of keywords should be used?
SEARCH ENGINE MARKET SHARE AND TRAFFIC REPORT
comScore February 2009
GOOGLE SEARCH NETWORK
GOOGLE CONTENT NETWORK
